CHANNEL PARTNER  SALES BENEFITS

1. By carrying a comprehensive range of products and services, channel partners often add value to their supplier by attracting more end-users

2. Suppliers have difficulty in supporting specialist or niche vertical market product and services, whereas channel partners will often have specialist advice and support personnel

3. Just-in-time stock control fulfilment is not always possible for heavy or bulky supplier items, which have to be transported thousands of kilometres, taking 4 or 5 days to reach Perth by road

4. Buffer stock from local sales channel partners evens out delivery schedules  

5. Some sales can be completed by providing a mix-fee for channel partners, to establish initial customer relationship and provide various services.  The contract of sale would be between the supplier and the end-user, with the supplier managing the entire process of order fulfilment

6. A reduction in expensive direct sales personnel and support staff can be achieved through building channel sales

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