2005 |
The 12 cool vendors chosen by Gartner's CRM analysts represent small startups or emerging, lesser-known companies working at the leading edge of CRM technology.
Some vendors (like Demandware, Proscape Technologies and Intelligenxia) are breaking new ground in an established subsegment of the CRM applications market to deliver increased client value. Others, like Informative, Clockwork Solutions and TheBrain, are attempting to completely redefine their market segments. These 12 cool vendors have two things in common: they are focused on a small subsegment of the market rather than attempting to build an all-encompassing CRM suite, and they are able to quantify the business value they bring to the marketing, customer service or sales organizations served. The vendors are listed in alphabetical order.
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June 15, 2005 |
Channel Will Top Direct Sales, Study finds ... If you're wondering about the future strength of indirect IT sales, consider recent findings from Gartner Dataquest, which predict that indirect IT sales will surpass direct sales by 2007.Haines urged CEOs to define the requirements of what they want to buy against their strategy. "Believe it or not, there's a lot that don't do this," he said.
Of course, the direct-sales route is still often best when buying IT products or services, Haines said.
"When you're simply buying hardware and replacing a couple of PCs or laptops, sometimes buying directly via the Web is more convenient, and sometimes you get better pricing," said Haines. "The only other time to use direct sales is when there's just not a channel company that meets your needs, or the buyer has a global requirement that just can't be fulfilled by a channel company. There are not a lot of companies that are good at channel management for multicountry buyers." |
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