Multi-Channel Marketing/ Cross-Channel Marketing News

Date

Definition: The use of one sales channel to promote another.

Jan to June 2005	July to Dec 2005
	July to Dec 2006

January to June 2006

January 2006

Jan 01 2006

The Secret Sauce
InternetRetailer.com - Chicago,IL,USA. Merchants are also beginning to embrace multi-channel selling through inventory lookup, for instance at Talbots.com, where shoppers express their channel ...

Jan. 11, 2006

GERS Announces the Latest Implementations of Their Multi-Channel ...
Business Wire (press release) - San Francisco,CA,USA... GERS solutions manage the merchandising life cycle, multi-channel selling, planning, business intelligence, and supply chain synchronization to create a great ...

January 16, 2006

At Federated, the web focus is on driving multi-channel sales
InternetRetailer.com - Chicago,IL,USA... several hundred millions of dollars per year," but Federated is most concerned with using the web to identify and drive multi-channel sales, chairman and CEO ...

Jan. 17 2006

Sun Microsystems to Help Harrods of London Grow Multi-Channel ...
PR Newswire (press release) - New York,NY,USA... to the Harrods group of companies, has selected the Sun Java (TM) Integration Suite to help support and enhance its growing multi-channel retail operations. ...

Monday, 30 January

Multi-channel consumers spend more, survey says
Thewisemarketer.com (subscription) - UK
Multi-channel shoppers spend more money than those consumers who purchase via one channel, according to a new survey by fulfilment and distance shopping firm

World

February 2006

February 2006

The next surge
InternetRetailer.com - Chicago,IL,USA ... 108 in the Internet Retailer Top 400 Guide to Retail Web Sites, as having multiple objectives beyond sales: it'sa marketing channel, a research channel and a ...

February 1, 2006

Store systems vendor Datavantage acquires CommercialWare
InternetRetailer.com - Chicago,IL,USA... That was the reason for the acquisition, Datavantage says. "Our customers have shown us that a multi-channel strategy is key to their growth. ...

February 06, 2006

Convergys cited as 'Best-Value Solution' in multi-channel ...
Sun.Star - Philippines... Research has recognized Convergys for its market leadership, 95 percent client renewal rate, and its "best-value" comprehensive multi-channel customer care ... multi-lingual support across multiple channels, including the Web, email and telephone

March 2006

1 March 06

Electronic channels hitting store sales, retailers say
Retail Bulletin - Croydon,UK... promotions and loyalty programmes -- which can have a big impact on the consumer experience and the efficiency with which a multi-channel strategy is managed. ... also listed under Strategy

April 2006

Friday, 14 April 2006

75% of European Marketers Favour Email Above Other Channels
CRM Today - USA... that drives increased revenue, advocacy and profitability from customers, marketers must establish clear goals for a multi-channel strategy and obtain ...

June 2005

June 14, 2006

A Quick Guide to Integrated Marketing - By Denise Zimmerman - imediaconnection

June 20, 2006

Abacus Launches Abacus(R) Email to Provide Multichannel Merchants ...
PR Newswire (press release) - New York,NY,USA
... to provide multi-channel marketers the capabilities necessary to successfully incorporate email marketing campaigns into their overall multi-channel strategies ..

June 28, 2006

''Why Your B2B Sales Channels Ignore Your Product Line'' the Topic ...
Business Wire (press release) - San Francisco,CA,USA
... Based on that evaluation, channel members will prioritize and position that manufacturing supplier's product, marketing, and sales support program ...

June 2006

Can self-service deliver better service?
Infoworld - Netherlands
With this in mind, self-service must be viewed as part of an overall multi-channel strategy, with specific roles, relationships and set workflow defined for ...

June 29, 2006

Leading Internet Retailer PETCO.COM Selects Channel Intelligence ...
PR Web (press release) - Ferndale,WA,USA
Intelligence roster, and we look forward to helping them reach and convert even more customers as they strengthen their multi-channel strategies this year and

9:Decisions - She said yes, meant no, but thought maybe. He said no, meant no, but regretted his quick decision - Steve Parish Original Affirmation V1

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