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Cross-Channel Marketing/ Multi-Channel Marketing News


Definition: The use of one sales channel to promote another.


July to December 2006

Communicate via reading
July 2006
Jul 1, 2006
E-commerce Systems Update
Multichannel Merchant - Stamford,CT,USA
Relationship marketing handles matching of customers to content, delivering multistep, event-driven, cross-channel marketing campaigns to targeted audiences. ...
Jul 1, 2006
Multichannel Challenge: Integrating Core Competencies
Multichannel Merchant - Stamford,CT,USA
Retailers seem to have blinders on when it comes to cross-channel marketing and are too consumed about year-over-year store sales. ...
Communicate via a coffee
August 2006
August 16th, 2006
Web Analytics is Dead: Long Live Web Analytics!
DM News - New York,NY,USA
... we also will see the integration of Web analytics with the business systems that are already in place for customer support, cross-channel marketing, and other ...
August 28, 2006
NetPlus Marketing President and Chief Strategy Officer Denise ...
Market Wire (press release) - USA
Many marketers understand that integrated marketing involves mapping all aspects of a multi-channel marketing plan back to common goals and objectives ...
Communicate via mobile phone
September 2006
September 28, 2006
Don't Neglect Affiliate Marketing
ClickZ News - New York,NY,USA
... overall business plan. Diversify affiliates and avoid direct channel conflict while extending your reach. Since most affiliates ...
Communicate via listening
October 2006
October 18th, 2006
Multichannel marketing is complex: Abacus Casey
DM News - New York,NY,USA
... database arm of Abacus, spoke to the number of complications that can arise as the available points of purchase and cross-channel marketing efforts increase. ...
Eye November 2006
November 06 onwards

Due to the limited number of hits that this news subject has received in the last 24 months, we have switched our resources to alternative marketing channels.

All historic links have been left in situ.

(See Portal Site Map to locate alternate current news headings.)

9:Decisions - She said yes, meant no, but thought maybe. He said no, meant no, but regretted his quick decision - Steve Parish Original Affirmation V1

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