The channel is the essential supply chain in Western Australia, by which technology manufacturers move products from the factory to end-users.  It includes any business along this chain such as: distributors, wholesalers, integration partners, resellers, retailers and even call centres and training consultants.  The technology channel moves it's products and services to market with the greatest efficiency through the power of strategic partnerships, to influence the customer to buy.

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The technology channel is NOT the customer, but a possible route to acquiring, satisfying and retaining the customer.     Steve Parish - WesT CoasT AssisT.

13:Looking - Look back in life, look forward in life, look at today's life, never stop looking - Steve Parish Original Affirmations V1